314: How Do You Know If You Are Eating The Right Kind of Oils, Finding A Good Ratio of Omega 6 to Omega 3, and More - with Chris Burres!
December 21, 2020
Welcome back to the podcast! In this episode, Chantel got to speak with Chris Burres, the founder of My Vital C!
What is the background story for ESS60(C60)
How he got started in this industry?
What benefits are people reporting from this supplement?
Should we trust that results in rats will apply to humans?
Is there any fraud in this industry?
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Hey, guys, welcome to today's episode, and I'm so excited we have Chris Burres with my Vital-C on and we are talking all things health today. So, Chris, welcome! Tell listeners a little bit about yourself.
Chantel, thank you so much for having me. I'm excited! Right before we hopped on, you asked if I knew anything about intermittent fasting. What I know is that I'm fasting today until 3:00. So. So that's exciting. We can talk about that a little. So, just a little bit about me, and this is a mouthful: I'm a carbon nano materials scientist. I've been manufacturing carbon nano materials, which are really just incredibly small materials made from exclusively carbon since nineteen ninety one. And we're here to talk about a supplement and I'm not supposed to be a supplement guy, so this is weird.
That's interesting. So what's the background story for SS 60 or C 60, what what is it? Tell people who haven't heard about it. What exactly is it?
So it's a pretty exciting material. Back in nineteen eighty five at Rice University, which is here in Houston, Texas, they discovered the third form of carbon. So we're all familiar with Diamond, we're familiar with graphite and they've discovered the third form of carbon called fullerenes the most abundant Folarin.
And for those of you who are watching, I'm holding up a model for those of you who are listening. If you imagine a soccer ball, the lines on the soccer ball represent the bonds between the carbon atoms. So you have a spherical molecule of 60 carbon atoms that looks like a soccer ball. This is the most abundant material of the full range of the whole gamut of molecules called fullerenes.
There's another one six seventy six seventy six. But by far the most abundant one is this 60 carbon atoms in the shape of a soccer ball. They discovered that in nineteen eighty five with some really amazing equipment and by nineteen ninety six they they won the Nobel Prize for that discovery. So it's a few short years from, from nineteen eighty five to nineteen ninety six short eleven years to getting the Nobel Prize, which is pretty amazing. They won the Nobel Prize because the material is actually pretty amazing. There's a new symbol and chemistry because of the material. The symbol is the symbol that we're all familiar with. The add symbol from our email address. Right. Well the lanthanum at 60 means and again, I'm holding up the soccer ball shape means lanthanum, an atom of lanthanum trapped inside of it, not covalently or ironically bonded to the exterior. So that's a new symbol in chemistry. Usually when you add a new symbol to chemistry, you win a Nobel Prize. And that's exactly what they did.
This material, I like to describe it, it performs as well or better than the current best material and almost every application. So it's better ink, it's better tires, it's better batteries, it's better photo sells. And they really were assuming that by now we'd be using it ubiquitously. When you assume that we're going to be working with a material, a lot of material, you need to understand the toxicity of that material. Right? We've got horror stories with asbestos and things and other kind of horrible materials. So they did a toxicity study. They actually, for various reasons, assumed that this molecule would be toxic.
They did this toxicity study in twenty twelve, but actually they published the results in twenty twelve.
And in that study they gave rats, water rats, olive oil and then rats, olive oil with this molecule a sixty instead of being toxic, those rats that they give really it's the my vital formula, those rats that they gave the my vitality formula to lived 90 percent longer than the control group. So if that sounds like a really big number, it's because it is it's the single longest longevity result on mammals ever. And it is, of course, peer reviewed, published research. In fact, the next best way and you'll be familiar with this, the next best way to live longer is calorie restriction. Right now, I'm not talking about intermittent fasting, but straight 30 percent reduction of what your calorie consumption is supposed to be, not what our Western calorie consumption is, but what it's supposed to be. We'll actually give you an extension of life of 30 percent. That's well documented. It's a multi animal models. So but it's only 30 percent compared to, again, the 90 percent with this particular molecule in olive oil.
Either way, I want to ask a question, because right now I feel like olive oil, seed oils, all kinds of different oils are kind of on the chopping block right now.
I've listened to some different podcasts and they're talking about how toxic some of the safflower oil is, how the different olive oils are not made alike. So first, I want to talk about some of these toxic oils. First, not olive oil, but just other oils that people are saying are truly toxic to the body and is one of the big reasons of why people are getting cancer and all kinds of issues right now.
Well, so I can speak a little bit to that, because I was just watching a video the other day which was talking about fat consumption and how it shifted actually from animal fat to dramatically shifting to to to to plant fat. Right. And that that that's corresponded well. I mean, so it's kind of the history of the human diet and our kind of challenges with diabetes and obesity that they seem to have a parallel I. In that study that they gave one set of rats, animal fat and one set of rats, an equivalent amount of plant fat, and the ones that got animal fat actually got bigger in a healthy way, not just fatter and actually lived twice as long. So there's a lot of nothing that I would say would be like, hey, take my product and stay away from animal fats. There's some very good research about animal fats being good for you.
And I don't know exactly how that fits in with a vegetarian or a vegan diet. That's not my expertize in any way. I just know that that's some pretty solid research. There are there are vegetable oils that are that are just not good for you. And I think you can find a nuanced research that'll say, oh, well, sunflower seed oil is kind of good for you or peanut oil is kind of good for you. But when you look at it's one of the reasons we don't sell our product. We actually sell it in multiple oils. We do not sell it in sunflower seed oil. We don't sell it. And flaxseed oil. There are some debates about that. I think you mentioned saffron. We don't sell it. And so I'm not up to date on particularly what oils people are considering toxic and for what reasons. I just know we've kind of honed in on olive oil as our primary oil. Now, this is actually pretty interesting in that original study. Remember, they gave rats, water rats, olive oil and rats, olive oil with a 60 hour rats live 90 percent longer. The rats that they gave olive oil to and this is extra virgin olive oil. Those rats actually lived 30 percent longer. So in general, the poly, it's understood that the polyphenols that olive oil has a myriad of of of great health benefits that have kind of been well researched, antiinflammatory, antibiotic, antiviral, like, there's a lot of good aspects of olive oil. The other oils that we have, we've got oil and then we've also got avocado oil. So I think those wouldn't show up in your list of kind of toxic oils. But again, I'm not that versed on which oils are actually might actually be toxic.
Well, I would say most people would agree that coconut oil, olive oil, avocado oil are all excellent choices and that people are saying you should really avoid some of the oils like soybean oil, corn oil, cottonseed oil, peanut oil. And the reason is, is because they're high in omega six contents. And so Omega six and omega three are are all fatty acids and they're essential fatty acids. You need some of them in your diet because you can't reproduce them, but that you need omega three and Omega six in certain ratios. And so it's different in different populations. But what's happened is, is that if you have too much omega six relative to Omega Omega three, that's why you get chronic inflammation. And so if you look at heart disease, cancer, diabetes, arthritis, all of those are are issues of chronic inflammation. And so if you can fix that and if you think about it, you know, where is all of the fast food places, you know, they're cooking in? What are they cooking in? Cottonseed oil, peanut oil, soybean oil, corn oil. Right. All of this.
And so if you're getting an A in balanced ratio of omega three to omega six, you're going to have some chronic inflammation in your body.
Yeah, I don't know if you've read it, Dr. Gounder, paradox and longevity paradox. But one of the things he talks about in that book, phenomenal book, New York Times bestseller, he talks about if you want to fatten a cow or a pig, what do you feed the cow or pig? You feed them corn or soy. So what happens when humans eat corn or soy? Actually, the same thing. And so staying away from corn and soy is actually one of his kind of tenets of his diet.
So how is your olive oil kind of different than just one that you would pick up at the grocery store?
So if you're getting a good an extra virgin olive oil, so that's called press. That's what kind of extra virgin defines as you're getting this cold pressed. You're not getting there's no sort of solvent processes to get additional oil out of the olives. Then you're going to get a good quality oil. I know that there are people out there who sell a really high, polyphenol, rich olive oil, and that's supposed to be a lot better for you. Our oils, we actually single source. I'm one of the challenges in the olive oil and. It's just to make sure you're getting oil right, olive oil, so we actually have kind of traced back to the original manufacturer and we get our oils with some of our oils are from Tunisia. And so we're looking at very niche areas of getting a good quality oil.
Now, what really makes it different, of course, is the molecule that is a 60 molecule, because in again, in that original study, The Wrap's, given olive oil of 30 percent longer, the rest given olive oil with a 60 to 90 percent longer. Additionally, this is kind of a that's an amazing result in and of itself. But those rats that were given to my see formula, a typical Wistar Ratliff's thirty two months and they die with a known amount of tumors and that amount of tumors increases for every day that they're alive. Right. Even though the massive L.L.C. rats lived 90 percent longer, up to sixty two months, none of them died with tumors. So are you talking about. I've got to be very careful with the FDA here, but you talk about inflammation having an impact on all these kind of very long term diseases that fits in line with what we're seeing in this particular study, if that makes sense. Again, I got to do a little tap dancing as as it relates to the FDA. So so they lived 90 percent longer and they died without tumors, which is a pretty phenomenal result. And I can talk like how we evolved our initial reaction. But I had a question like right away.
Our product is olive oil based at some TI based or avocado based. You're like all about intermittent fasting. What is how does oil and does the oil matter fit in breaking fast?
So this is a very controversial topic. And some people say there's two camps. Right? So one person says, OK, if you have anything but water, you are breaking your fast coffee, huh?
Even coffee. Usually people can agree. Well, again, there's some people who say water only then. Some people say you can have water, you can have black coffee, you can have black tea, and then you're breaking apart. Some people say if you have water with a splash of lemon, like you're you're fine. You're not breaking your fast. Right. So and then other people will say, OK, if you have oil, you are not breaking your fast because that fat is not raising your blood sugar. In fact, it's actually lowering your blood sugar in many times. So for me, I've noticed that if I have a little bit of oil, let's say I have a continuous blood glucose monitor just for fun, not because I have diabetes, but I love it. So much fun for me. But I notice that if I take like a let's say I just ingested a teaspoon of coconut oil, my blood sugar will actually drop out of going up. My blood sugar will actually drop. And so it's kind of a cool experiment to see some people when they have caffeine, their blood sugar will raise. So it's a very controversial topic. Not everyone agrees.
But but you're in the camp of of some oil is is actually especially because if it's going to drop your blood sugar level, then that doesn't break the fast.
Well, and again, again, what happens is, is that it says, OK, does it break? There's also another camp of saying, does it break ketosis or does it break a fast?
So, again, it's all how are you saying it? Right. Because, you know, if you are restricting any calories that if you're restricting calories, let's say, for thirty six hours or 48 hours, obviously you're going to have ketosis in your body. Right. And so, again, a lot of people would say, OK, well, if you have coffee or tea or oil, some people even say bone broth. Right. That technically a lot of people will say it technically breaks the fast. But as far as what's happening in the back end, you're the idea is, is that you want a autophagy, which is one of the things that happens when you fast and they'll say even when you're having bone broth or when you're having coconut oil or oil, you're you're still having a autophagy. But other people will say, no, it's got to be a water only fast in order to maintain the maximum benefit of autophagy. So it's it's really there. You could I could build a case for either way.
And so, in general, do you do fast where you don't do any oil and then other fast where it's OK or what's your general practice?
My my take on it is, is that if you're really fasting, I try to just say just water, tea or coffee. OK, that's your focus. That's my that's my thing on it. Especially as far as weight loss goes for me. I wanted to try to do, you know, the oil with my coffee in the morning just to see how it worked for me. I actually gained a couple pounds when I started doing the oil.
And the reason is, is because especially depending on how much fat you're putting in. Imagine you're putting in some people are putting in, you know, 20, 30, 40 grams of fat into additional into their diet. And then they're like, well, why am I not losing weight?
You're adding massive amounts of calories in massive amounts of fat into your diet, so, you know.
You just have to try it to see if it works for you, but especially I've seen it work better for men than it does for women, for women, I feel like it really does stall their weight loss efforts.
Interesting. Interesting. In my case, I have like a bullet proof kind of coffee, which is, you know, just like a tablespoon of of ghee.
And then I actually have a teaspoon and a half of our oil. So again, that's oil with the SS 60 molecule in it. And that's that's all I'll have like through through until three o'clock on on Mondays and Tuesdays.
And, you know, here's the thing.
You know, depending on, you know, how you do it, a lot of times when people do add that the grass fed butter or ghee or coconut oil or oil to their coffee, what will end up happening is they have improved satiety and then they end up if they if it allows them to go even longer, say, instead of let's say they didn't have that coffee right now and they might only be able to go until 11:00 a.m. But let's say they had that oil or that coffee and then they held off till, say, three o'clock. Yeah. Then those people I do see that they have the benefit for that. But so the people who maybe they'll have, let's say, a cup of coffee with oil at eight a.m. and then they're eating at 10, 30 or 11, it's that's when it it really doesn't work as well.
It's just additional calories. At that point. You're not really kind of getting the full intermittent fast experience if you're just adding some calories and then eating, you know, a really early lunch or a late breakfast.
Yeah. And it really depends on what is your purpose for fasting, because there's so much more benefits of fasting besides just weight loss. And so it just has to be a matter of that's why with women with because of their hormones, I feel like I've seen way better results with men doing the oils than with with women. Mm hmm.
Well, and it's a really important question for me, because our most consistent testimonials are we'll jump into kind of some of the results and really the the pain that I went through to decide to even go down this path.
But our most consistent testimonials, people take it in the morning. They report mental focus and energy during the day, and then better sleep that night, which is exciting. I know you did a podcast recently about sleep. I've actually been digging into like sleep literature. Got the Oring. We're actually doing a study with offering because that's our most consistent testimonial. We have some customers that will share with us that if they take it later on the afternoon, certainly sometimes into the evening, that it can keep them up. So it's important to have it earlier in the day for for a number of our customers.
Awesome. So let's talk about why is that because the name is intriguing to me, because when I when I think about the name, the very first thing I think of is vitamin C, right? Yeah. How did you guys come up with the name?
Well, so really, we were Battan, a bunch of different ideas. We knew that. And I'll be honest, like the the association potential association with vitamin C was not was not lost on us. Like we thought that that might be something. I don't think I didn't think it would end up being confusing, but I thought, hey, everyone knows that vitamin C is healthy. So if this has the it is associated with vitamin C, then people will understand that it's a product that's kind of health focused. It is a great antioxidants, actually, an antioxidant. There's one study that shows it to be one hundred and seventy two times more powerful than vitamin C we can with the FDA. The way I have to say things is that it fits perfectly in with an anti inflammatory diet. And antiinflammatory diets are associated with people with reduced incidences of heart attacks, reduce incidence of stroke and actually really increased longevity. Again, not a surprise from that particular result in that study. And so so, yeah, there's a there's there's a myriad of benefits and that a potential association with my battlezone, but hopefully not the confusion. And I've seen on some Facebook posts where people ask that same question, really, it's because we we wanted to come into the market with something that was very clearly health focused.
Yeah, makes sense.
So what's what's so my journey is just a really interesting ride. So in twenty twelve they published these results, right? And these rats live 90 percent longer and it's in peer reviewed, published research. And then people actually by mid 2013, people were calling us and saying, hey, how much in a dose? And you got to like, have my perspective. I'm a car. I've got my carbon nanomaterial scientist hat on. And like, you put this in tires and inks and batteries and solar cells in our mind, even though the literature was clear. But in our mind, we were like, you don't put this in your body. We actually added for the first time. So from nineteen ninety one until 2013, we didn't have not for human consumption on our labeling. And we actually added not for human consumption to all of our labeling. And two thousand thirteen. It's important to note the literature was very clear, like when you processed this molecule properly, then it's safe and that's a 60 and when you process it improperly, it can actually be dangerous. So 2013, we had not for human consumption. We're getting, I don't know, a call or two a week. And people are saying the benefits that they're getting in our mind were like, you mean the benefits that your rat is getting? Right. Because because this is like we're not selling this for human consumption. Fast forward to 2017. A guy with a really big YouTube following starts talking about all the benefits he's getting by taking the product on a daily basis. And in twenty eighteen, our phones ring and 10 times a day with people interested in this product. So coming into twenty eighteen, we asked ourselves really two questions. The first is very much the most important, which is the moral question. Am I comfortable selling this product? I take it my wife takes it, everybody on my team takes it. I'm absolutely comfortable selling this product. And then the next is the FDA and the FTC. You've heard me talk a little bit about FDA already, and we're on the right side of both of those organizations. So in twenty eighteen is really when we started, really when I started taking the product on a regular basis and when we really started kind of moving into the supplement space.
Now, that's not a space that I really ever wanted to get into. I'm a scientist and my feeling about the supplement industry really was that that people become supplement people one of two ways. So one of them is they wake up and they decide they're going to be wealthy and they want to do it with supplements. And I've got no problem with people being wealthy. It's just not how I ended up here. The other is they've got their own health issues or maybe the health issues of a loved one. And they go and do all this research and they solve the problem with supplementation and now they want to go save the world. Hopefully it doesn't surprise you. I'm not against people saving the world. It's just not how I ended up here. I've been manufacturing this carbon powder since nineteen ninety one. They do this research in 2012 and publish it. And then now I'm kind of thrust into this supplementation market, which which is an interesting market to say the least.
You know, I want to I want to talk about one more time about that. Olive oil is actually a good example of oil that's low in omega six.
So the whole idea is that you want your oils, the oils that you're ingesting, you want it to be low in omega six. And so olive oil is is a good one.
So, you know, if somebody wanted to, I guess they could take this and kind of mix it in with their coffee in the morning.
Yes. So I do. So my typical routine we've got and we really have three key products. One of them is in olive oil. One of them is an oil coconut based oil. That's very important for us. And then one of them is an avocado oil. So I'll have like a bulletproof coffee type experience, except I'll use our oil, which has our molecule, our 60 molecule in it.
That's and while I'm actually making my coffee, I take a teaspoon and a half of our olive oil product. If you're going to take any one product, I highly recommend the olive oil, it actually has the highest concentration of the 60 molecule, really, it's got about point eight milligrams per milliliter. Then you go to the avocado, which has about point six, and then you go down to the mkt, which has about point three. So the olive oil product is the one richest in the molecule. So I'll have that olive oil with my with my breakfast, with my coffee. And then when it comes to lunchtime, usually I'm having a salad and when I do, I'll use our avocado product on top of my salad. So you can definitely add this to your salads. And and it's and it's pretty phenomenal.
Yeah, and so I'm curious to see how many calories it is, because when we were talking about bulletproof coffee, so true bulletproof coffee, what it is, is it uses bulletproof coffee beans, it uses grass fed butter. And then, you know, Dave's signature brain octane oil, which is the oil, and it's all blended together into like a blender that's rich and creamy. The problem is, is that that coffee is approximately 250 calories and about 25 grams of fat. And so that's that's a solid meal. Right.
And so, again, what I was saying is like, if that meal, you know, if you're kind of counting that as a meal and it's holding you over until like 3:00 or 4:00 o'clock, that is a good tool for intermittent fasting I've seen.
But again, if you're having adding that into your mix, you know, that's that's like adding extra fat, extra calories. And then you're having it, you know, at 11 o'clock, a huge lunch. And then, you know, that's a big reason why people aren't losing the weight that they want to lose.
Yeah, it definitely tide me over until three o'clock. So I'm often making it well on Mondays and Tuesdays, I make it until 3:00.
And so so it works very well for me.
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Right, right. And then also being careful that if you're having that coffee and adding any sugar, because any time we consume any amount of food, our pancreas begins producing the hormone insulin. And so, you know, if if you have the smallest presence of sugar, then fat burning is not going to be able to happen. So, you know, if the goal is to become a fat burner, we've got to eliminate that sugar. So I know a lot of people have trouble getting rid of that sugar in their coffee, but that's got to be step one is figuring out how to get that sugar out of your coffee.
Yeah, no, I found that the GI right with the has enough flavor for me.
I'm usually a sugar drinker and now when I'm at a restaurant, I'll open a sugar packet up for like a quarter of the sugar packet. And I just need a little sweetener. And I'd much rather do sugar than some of the. They don't have stevia typically or among fruit, so I'd rather do whatever that is a quarter teaspoon of sugar than any of the fake sugars that are out there. Yeah, I've drastically cut back my sugar. So that's I think that's really good in terms of in my coffee, I've just never been a black coffee drinker. I can drink an espresso, but a whole cup of black coffee is not really not really my thing.
Right. But you can get used to it. That's the key. You can get your mind wrapped around it because it's a matter of for me, I don't really drink coffee very often. I'll do it when I really need like a judge. But if I do it, I really just do it black. But I couldn't imagine doing it black a long time ago. You just have to get your mind set around it, just taking less and less and less cream until you just rip the Band-Aid off and say, nope, I'm just going to have black coffee and I've seen people do it over and over again.
Talking about coffee. One of the testimonials, like a lot of times people ask us, well, how quickly might I expect to see some results? And first thing I'm going to say is the FDA hasn't evaluated our product. It's not intended to treat, diagnose, cure or prevent any disease. And one of the was our testimonials kind of in terms of results, span from like one day. And I'll tell you that testimonial on a second to like out to three months, the one day testimonial and that really have three two of them are kind of athlete related. But one of them is the video testimonial that I requested from this lady was later in the same day. She was like, hey, I only drank half my coffee today. Right. And if you're a coffee drinker, like, no noticing that you only finished half your cup of coffee is is a big deal. Right, for for a number a great number of coffee drinkers in terms of that kind of same day reaction. Really the next day. I've got two athletes that are on on one of my teams and they they noticed a difference the next day after their first serving, which is impressive. That's impressive to kind of see the kick that they experienced in their athletic performance the next day.
Then like the three month one. And I kind of argue this is potentially the worst testimonial ever. Gwen, she's actually one of our largest distributors here in Houston, and she originally ordered the product for her dog. Right. So she got her dog on it and she noticed such a dramatic difference in her dog that she's like, well, I need to start taking this now. It's important to note, like when a dog is seeing a result from from something, there's no opportunity for placebo effect. Same with the rats. Like the rats didn't live ninety percent longer because they were convinced themselves that they were taking a healthful product. Also, the same thing is true for the dog. So when I started taking the product and I actually did a video with her and she she said like three months in, she would have argued that she hadn't experienced anything yet. And then she started to take stock of her life. She's like, well, I'm actually working kind of later into the evening. I'm waking up earlier. I was never a morning person. And then, like I say, arguably the worst possible testimonial for a supplement is she cleaned her garage. Now, I think we all have, like, that little project that's been looming and we've never gotten to.
But she got to it. Right. And I think that's important. And the reason I think it's important is my testimonials are related one to a knee pain. I played soccer for twenty five years and for at least five years I had a left knee pain.
When I started taking this product on a regular basis, that knee pain went away and I used to take embarrassingly, I must confess, I used to take two naps before noon on Saturdays and Sundays. I would wake up, go down to the couch. The kids are watching cartoons. I'm asleep. So nap one, wake up and have breakfast back to the couch nap too. Since I've been on the product I haven't taken. I don't take naps anymore. I just I don't I'm still I'll sit on the couch with the kids and watch cartoons, but I'm not taking those naps. If you're not taking naps, you're usually doing other things right, like getting your garage cleaned or whatever. So we do get these kind of accomplishing more testimonials on a regular basis. And like I said, I'm most consistent testimonial is take it in the morning, report mental focus and energy during the day and then better sleep that night.
And I always say people will ask like, well, what's going on with this? Like, how is it working? If it's if the only thing it's doing is getting you better sleep, then that's that's all that really needs to do. We all know that sleep is good for our mental, physical and emotional well-being.
So just helping you to sleep better is enough to to accomplish that.
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Well, I want to talk a little bit about fraud in the area of supplements and what you've seen in that realm of space.
Yeah, I wish I wish we didn't talk about it because that would mean that there wasn't as much I was really hesitant about getting into the supplements space because my picture and I didn't really have any data at that time. My picture my understanding was that this is a space kind of with a lot of fraud. In fact, early on I read an article and there's like 50 percent of products that are in the supplement market, don't have what they say they have in them. Now, I'm not I don't think we should just throw people under the bus, because if it says as a grandma 60 and it's got point nine, five grams, OK, like that technically means it doesn't have what it says it has in it.
Nonetheless, 50 percent don't have what they have in them. So we get our product to the market.
Really, the industrial version of 60 is called C 60, and that's the one that if you improperly process it, it's actually got peer reviewed, published research that shows it to be harmful. So people are out there, one selling see 60. So that's a concern of mine. And then two, we do a test of all of the products that are on the market in the C 60 space, and they don't even have the concentrations that they say they have in them. Right. Some of them have one tenth of the concentration that they say. And this fits like really well into my understanding coming into this of the supplement industry, which is and I'm very altruistic. I don't think anybody's out there. Any of these kind of industrial C 60 olive oil salespeople are out there mixing it in, intentionally reducing the amount of the concentration and then selling that product because they make more profit. I don't think that's what's happening.
I don't know if what I'm about to describe is better or worse. I think they don't know what they're doing. Right. I think they're following a protocol, which is, hey, you mix it for two weeks and you send it out the door and it must have a concentration of point eight because I mixed it for two weeks. That's what most of these manufacturers out there are doing.
And and the reality is, is what we found is that as you go to larger and larger batches, we actually mix ours for three weeks. It doesn't not that much. It's a 60 goes into olive oil or ti or avocado oil. And it not only does not much go in, it doesn't go in quickly. Like you take some sugar and some water, it'll dissolve immediately. That's not the case with 60 and olive oil.
So we're mixing it in the dark for three weeks with a nitrogen buffer gas so that we're not exposed to oxygen in any way, because when you're mixing at a high rate, you get this kind of for texture. So if you had oxygen present, you would be sucking enfolding oxygen into the mixture. So we've got a nitrogen gas buffer gas. So that's really important.
Our pedigree is different than most even supplement manufacturers. So in nineteen ninety one we started manufacturing this carbon nanomaterial. We've been selling to research institutions around the world since nineteen ninety one. And when we sell to a research institution, the first thing they do is take that powder that we sold them or whatever molecule we sold them, and they give it to a grad student or a research associate, and then they go back to their HPLC and they do a test. They know the protocol, they know how to test it. They know how to confirm that what we said we sold to them is exactly what they got. Now, that's not true in the supplement space. So from nineteen ninety one really until twenty seventeen, we were only selling to people who could actually test our material. We had a very successful business. And the reason you have a successful business in that space is because you deliver a high quality product. That's exactly what you say it is. That's our pedigree. So now coming into this kind of supplement space where we're mixing our 60 and olive oil, we're testing it because we have the equipment in-house.
We don't we can use third party testing, but we actually have to teach the third party how to test it properly because they don't have a test. They don't know how to test this material. So there's other manufacturers like, oh, we use third party testing, but what's the real value? They can't even teach that third party how to test it.
Do you feel like you really get you boost focus and cognitive functions like, you know, do you really feel clearer when you are taking.
This product, so I can give you an example, in the early days, so early to twenty eighteen, I didn't have it as part of my routine, I wasn't folding it into my coffee. I wasn't taking a teaspoon.
I was just taking it when I remembered if I got to the middle of the day and I was yawning because I was tired, I could always look back and know that I hadn't taken my product that morning. It was that very consistent. I can talk about my my sleep. So in terms of sleep, you know, when you're going to bed and your mind's just racing and you're like, oh, I'm not even sure I should go to sleep because I'm it's going so fast. I really I'm not sure I'm going to be able to fall asleep. That's true on my product. But when my head is the pillow, I'm out like I'm I'm just out. I used to get I'm really I really am a geeky scientist. I have a spreadsheet. I was tracking my migraines. I used to get four or five migraines a year, tracked it all the way back to twenty fourteen. I was trying to figure out like what might be causing these migraines and how do I fix them. Right. Started taking the product in twenty eighteen on a daily basis, mostly daily basis. And I didn't get a single migraine in twenty eighteen. Couple that with my wife. She was on a migraine medicine that they would only give her nine per month and she would use all of them. They only gave nine because they were strong. So anything after her ninth migraine, which she got every month, she just had to suffer through that migraine or suffer through it with, with acetaminophen, which she got on the product. She's down to one or two every other month. Right. So getting any now, any migraines now while take she still at one one or two a month, one or two, as opposed to a pretty big reduction in it. Yeah. Yeah. So it's, it's, it's you know again the FDA hasn't evaluated it. If you ask me what is actually going on, we know it's an antioxidant. Right. We know it fits in the anti inflammatory diet.
But our most consistent testimonial is that sleep sleep is one of the best restorative and healing medicines you can possibly have. So if this is helping you get sleep, then that's that's enough. And and by the way, this is interesting. There's a book called Why We Sleep. I don't know if you read it by Dr. Matthew Walker. Phenomenal book, Just Why Do We Sleep? It's also the scariest book you will ever read about sleep. I call it the Freddy Krueger of Sleep because it goes in and talks about specific scientific research that they've done to show you how detrimental lack of sleep is for your cognitive ability, for your cardiovascular health. I don't know if Daylight Savings Time, when we lose an hour heart attack attacks across the country go up when we gain in our heart attacks across the country go down. So sleep is important for your cardiovascular health. If you go without sleep for two days, we're talking about kind of being able to process glucose and insulin. You go for two days without sleep and take a diabetes test. You will show up as a diabetic, even though the quote unquote only thing you've lacked is two days of sleep. So sleep is really important for your cardiovascular health. In that book, Matthew Walker talks about the two billion dollar sleep aid industry. These are medications that you take right before you go to sleep. They knock you out. And what they're really doing, there's a chemical in our body. So a lot of people are familiar in mitochondria. There's a process called ATP that is provides the energy to the cells. The AI in ATP is identies in adenosine as it builds up in your body, causes you to desire sleep. So these sleep aids that take you take right before you fall asleep and they knock you out, relieve that chemical pressure of adenosine so you wake up without the desire for sleep, but they don't allow you to get REM or in REM sleep. Those are the that's the purpose of sleep actually is REM and REM sleep. So you've got this medicine that's really kind of a whack on your head with a hammer. Right now you're unconscious and you wake up and you're like feel refreshed, but you haven't had that restorative healing.
Our product is different because you take it in the morning and report better sleep that night, which is pretty like. There's only two other things I'm aware of that you can do in the morning to positively impact your sleep the following night. One is exercise. It's not just that you have to exercise the morning, but if you exercise in the morning, you that will positively impact your sleep that night. And the other one is just to get exposure to sunlight, right?
To get your body physiology in line with the circadian rhythm of the rising sun and the falling sun. Those are two things. And apparently our product, because that's the testimonies we're getting that you can do in the morning to positively impact sleep that night.
Awesome. Well, I know you have a special link for waste away listeners. What is that link?
So the link is go to my vitals C dot com forward slash waste away. Right now, when you go there, you can find our bottles.
And this is like a sample of our bottle right here. You can find our bottles and we've got some other kind of we sell it in little plastic ampules that look like this, really convenient for taking on the road. And this is exactly one teaspoon, the recommended serving size five meals. If you go on subscription, you can save twenty five percent.
So do that we you can cancel that subscription at any time. We have like five hundred five star Google reviews. The team is about supporting you and what you're trying to do on your on your health journey. Also make sure to because we've made a special coupon code for your audience. If they use waste away as a coupon code, they'll get an additional fifteen dollars off of their initial order.
Got it perfect. Well, thank you so much for joining us today. This has been awesome, Chantel. Thank you so much for having me. Yes. And you guys, stay tuned. We have another episode coming up in just a few. Bye bye for now.